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Global inflatable standing paddle board (SUP) industry development opportunities and challenges

In recent years, paddleboarding has become a popular water sport around the world and is the fastest growing recreational sport in the world. As people’s interest in outdoor leisure activities increases, more and more people participate in paddle boarding, which will also stimulate the demand for inflatable standing paddle boards. Easy to transport, carry and occupy a small space is the selling point of inflatable SUP, consumers do not need to configure SUVs, SUVs or vans to achieve this purpose, because it can be perfectly sucked into the backpack after the air. But the rigid paddle board is more durable than the inflatable paddle board, the service life is longer, and it is not easy to break. If the inflatable SUP is placed for a long time, the glue will age, and there will be phenomena such as glue opening, air leakage, and wear when playing. At the same time, rigid paddleboards are more flexible and easier to slide, and if used for surfing, rigid paddleboards are easier to catch waves. Therefore, inflatable SUP is still facing the threat of alternative products. However, the people more and more attention to leisure, sports fitness activities of modern society, the new word “floating OARS yoga” into everyone’s vision, more and more inflatable SUP is used in the leisure activities such as yoga, it will become one of the market trends. Because inflatable stand-up paddleboards can be any shape, they can expand and can be placed in a backpack with support material inside. At the same time, inflatable SUP is also softer than ordinary plastic and wood. Therefore, inflatable SUP is being used more and more widely. Market players are gradually transitioning from standard full-featured inflatable SUP to high-quality special-purpose products, such as SUP for yoga, fishing, or daily exercise.